Our modern, well-planned marketing is custom-designed to fit your unique property and reach the ideal, qualified buyer sooner.

Curated services

Nested’s bespoke real estate marketing reflects our ability to create a plan that fits your property and reaches the right buyer in your neighbourhood, and beyond. Our strategy is applied to your specific needs to provide a creative, data-driven approach for selling at the highest possible price—in any market.

Market wisdom meets modern solutions

Your property may have a great layout or plenty of space or upgraded finishes, but if it’s not marketed strategically, it won’t sell quickly or for the right amount—or at all. Our specialized plans are custom-made to help your house stand out, and sell seamlessly.

The Layered Approach


Before. During. After.

Our team has perfected a layered approach to captivate buyers and create a memorable experience in three stages: Before. During. After. Our unique marketing approach not only draws in buyers and makes them fall in love with your home, it keeps it top of mind after they’ve left.

Before They See Your Home

Our layered approach starts as soon as we stage your home. Artful design paired with 5-star photography, video, and well-written copy creates meticulous marketing with an instant fall-in-love factor. On top of that, we’ve figured out the most efficient way to carry out the process so that it’s as seamless as possible—while being on trend, on point, and outstanding.

During Their Visit In Your Home

Our incredible staging not only looks fantastic in marketing photos, it’s irresistible to buyers in-person. When they’re touring your home, our detailed description cards outlining your home’s key features means no visitor is left guessing. We’ve staged plenty of west end homes and we know how to bring in buyers, and make that first impression count.

After, When They're Still Thinking About Your Home

We keep your listing on the minds of potential buyers by sending each one a stunning information package complete with a brochure, floor plan, renovation list, and home inspection list. Our focused follow-up ensures potential buyers have everything they need to make an offer right away.

“Kathy and Pavlena went above and beyond and sold our house in less than a week! They staged our place beautifully, did a wonderful marketing campaign and generated a ton of interest. They are organized and great with communication!”

— Lindsay K.

“From an organized schedule to sound advice on decluttering and high-value updates, they were a true partner in the process.  They also work with best-in-class partners (e.g., stagers, photographers, home inspectors, social media, etc.) which ensured our home received a ton of interest during the sale and ultimately resulted in a very favourable outcome and seamless transition.”

— Vanessa B.

“We sold our Bloor West Village home with Kathy and Pavlena and couldn’t be happier with this dynamic team! We trusted their expertise in this market to help us complete final upgrades and finishing touches to our home, which were highlighted beautifully by their impeccable taste in staging. Their marketing efforts drew in huge traffic and we sold our house in a matter of days for over list price.”

— Jane C.

Leveraging local connections

Negotiations really start when buyers come through the open house door with their agents. We have great relationships with most of the other realtors in West Toronto, and this means we’re able to create the best deals for our clients. By embracing collaboration, we can close sales faster—and for an impressive return.