Covid-19 Real Estate Series – BUY Safe, SELL Safe, STAY Safe.
Episode 4: Your Covid-19 Marketing Essentials List!
The biggest change we have seen in Toronto real estate is the need to beef up online real estate marketing! Everything is happening virtually, which is why now more than ever, it’s crucial that all elements of your virtual marketing and listing package exist! This is no time to cut corners if you want to see positive results.
To make a great first impression online and in person your property needs to stand out and look great so follow the lead of your realtor and prepare well. Online marketing always starts with professional photography and copy writing to draw a potential buyer in as they are reviewing listings online. ‘Lifestyle’ real estate copy is extremely effective. It creates a story of what it would be like to live at a particular property, which resinates with today’s savvy home buyer!
A professional video tour and floor plans with measurements are extremely important during this time as the video tour can be used for a preliminary virtual showing and the floor plan measurements will help a buyer visualize the size of the rooms.
Virtual open houses are most likely here to stay! A typical public open house is a great way for a listing agent to help potential buyers overcome objections and offer solutions for any challenges a buyer may be faced with. A virtual open house can do the same! It’s a great way to answer buyer questions, show off the best features of the house and and connect with other agents who may have buyers for your house!
Finally an incredibly important layer of online marketing is social media and paid advertising! This will significantly increase your funnel of buyers and ensure you leave no money on the table!